
PUBLICITY WITH 
MOTION PICTURES 


Bureau of 

Commercial Economics 

Washington 


































WASHINGTON MONUMENT 
""'he laurel wreath around the screen is thirty feet in diameter. 


“The blind man by the wayside begged the Savior that he might see, 
and the gentle master gave him sight. By the wayside and along the 
highways of the world thousands are pleading for the instruction which 
can come to them through the light of the motion pictures — visualizing 
what is done in and for the world, and what they can do also. May 
God bless your work.'’ 

—James, Cardinal Gibbons 


“Eyes are more exact wit¬ 
nesses than ears” 


—Heraclitus ( 500 B.C.) 


“Give Light and the people 
will find their way.” 

— Dante 


“HTHE more I think of it, 
-*• I find this conclusion 
impressed upon me, that 
the greatest thing a human 
soul ever does in this 
world is to see something 
and tell what it saw in a 
plain way.” 


— John Ruskin 


MAR -5 1920 


©C1A583782 
































BUREAU OF COMMERCIAU 
ECONOMICS 

WASHINGTON 

UNITED STATES OF AMERICA 

FRANCIS HOLLEY, Director A. MARIS BOGGS, Dean 


CO-OPERATING 


UNITED STATES GOVERNMENT 
THE BRITISH EMPIRE 
REPUBLIC OF FRANCE 
DOMINION OF CANADA 
COMMONWEALTH OF AUSTRALIA 
UNION OF SOUTH AFRICA 
REPUBLIC OF ARGENTINA 
REPUBLIC OF CHILI 
REPUBLIC OF BOLIVIA 
THE NETHERLANDS 
DUTCH EAST INDIES 
REPUBLIC OF COSTA RICA 
REPUBLIC OF URUGUAY 
REPUBLIC OF PERU 
INDIAN EMPIRE 


REPUBLIC OF BRAZIL 
REPUBLIC OF SAN SALVADOR 
REPUBLIC OF CUBA 
FEDERATION OF SWITZERLAND 
REPUBLIC OF CHINA 
KINGDOM OF SPAIN 
EMPIRE OF JAPAN 
REPUBLIC OF MEXICO 
REPUBLIC OF NICARAGUA 
PROTECTORATE OF MOROCCO 
PAN AMERICAN UNION 
KINGDOM OF DENMARK 
KINGDOM OF SWEDEN 
DOMINION OF NEWFOUNDLAND 
PAN-PACIFIC UNION 



The Bureau is supported 


by Endowment, Annuity and Voluntary Subscription 











BUREAU OF COMMERCIAL ECONOMICS 


THE LAST WORD IN MOTION PICTURE TRUCKS 

“The services of the Bureau are rendered gratuitously, its functions are entirely praiseworthy, the personnel of 
the organization is of the highest and it is, in its entirety, worthy of perpetuation.” 

U. S. Senatbr Frank B. Kellogg, 

Committee of Interstate Commerce. 


The Bureau and Its Purpose 

r 1 1 HE BUREAU OF COMMERCIAL ECONOMICS is an altruistic association 
-®- using the facilities and instrumentalities pf governments, manufacturers and 
educational institutions in the disseminating of useful information by the graphic 
method of motion pictures displayed invariably to audiences admitted free. 

The Bureau displays its reels in universities, colleges, technical and agricul¬ 
tural schools, public libraries, State armories, high schools, community institutes, 
public institutions, State granges, settlement houses, missions, chambers of com¬ 
merce, boards of trade, commercial clubs, rotary clubs, educational, scientific and 
trade conventions, in factories to employees, welfare organizations of corpora¬ 
tions, fraternal institutions; also with powerful projectors, operated from auto 
trucks, in city streets, parks, playgrounds, rural communities, harvest festivals, and 
other centers for the general public. 




















THEATRES ON WHEELS 

“I am eager and ready to cooperate to the fullest extent of the means at my disposal.” 

Andre Tardieu, 

High Commissioner of the French Republic in the United States. 


Not a Government Bureau 

This is not a Government Bureau. If it were it could not display its films in 
foreign countries, or foreign films in this country, or foreign films in foreign 
countries, all of which it is now doing. 

It has been decided that a government cannot display any films containing a 
trade mark or a trade name, otherwise it would be possible for one institution to 
secure publicity at the expense of its competitor. 

The Bureau has upwards of one hundred Film Distributing Exchanges and a 
staff of more than two hundred giving their undivided attention to the care and 
circulation of films. These exchanges are located in every part of the civilized 
world and a competent force, speaking the language of the various countries, are 
in charge. 

Also a corps of more than 1,000 trained Educators, directly engaged in the ac¬ 
tivities of the Bureau outside of University organizations. 




















CENTRAL PARK ENTRANCE, NEW YORK 
“We shall be glad to do all we can with regard to the Canadian Films, also with British Films/’ 

Baron Beaverbrook, 

Chancellor of the Duchy of Lancaster, 

Chief Propagandist, Dominion of Canada. 


International in Scope 

The Bureau is an educational institution and in no wise commercial. It has 
no capital stock and is not operated for profit. 

The scope of the Bureau is international, both in the source and display of 
its films. The personnel or nationality of those employed in the production of any 
useful article is a matter of indifference so long as the processes are clearly illus¬ 
trated and the conditions under which employees are required to work are truth¬ 
fully portrayed. The methods of doing things and accomplishing the same results 
in different parts of the world are especially desirable. No picture is shown which 
is in the least untruthful or misleading. 















BUREAU OF COMMERCIAL ECONOMICS 



FIFTH AVENUE. NEW YORK 


“The organization has done much in the way of making Canadian industries, resources, and conditions generally 
known in the United States by means of motion pictures and lectures, and I am quite certain that the work will 
be useful to Newfoundland also.” 

Baron Edward Morris, 

High Commissioner for Newfoundland. 


Attendance Records 

Two-thirds of the institutions in which the films of the Bureau are displayed 
are maintained by taxation. The money is from the public treasury. These insti¬ 
tutions provide the auditoriums, the booth, motion picture projector, operator, 
electric current, heat, light, ushers and local publicity, which provides the audience 
to see your picture. They will not do more. They will render a statement to the 
Bureau concerning the showing of your picture and the attendance but will not 
enter into any correspondence or report other than indicated, for they have no 
funds available to employ a clerical force to answer innumerable follow-up letters 
in one week. The Bureau alone furnishes this information. If inquiry is too per¬ 
sistent and exactions too unreasonable, the films are withdrawn from circulation 
without notice and returned to their owners. 

Do you ask the newspaper how many people read your ad? You do ask the 
Bureau how many plumbers have seen your picture. 

You paid the printer for putting the ink on the paper. Could you pay the 
taxpayer for extending his hospitality to you? 





















ON GOVERNMENT SERVICE 

“Anything I may be able to do to help the work you are interested in, I will be pleased to do.” 

I. Calderon, 

Ambassador from Bolivia. 


Admissions Free 

The institutions showing films at public expense recognize an educational 
value in the picture and permit publicity value to justify the expense of making 
the picture by the manufacturer. The audience is admitted free. Experience has 
proven conclusively that the best results have been obtained where only the an¬ 
nouncement is made in the title, “Contributed for the purpose of public instruc¬ 
tion by- 

Notwithstanding the fact that the Bureau circulates more than 25 million feet 
of film and is receiving one million feet per month, it was able last year to supply 
less than 46 per cent of applications. 

There are, however, some subjects that have been so amply covered here and 
abroad that further investment in pictures would seem quite unnecessary. 














BUREAU OF COMMERCIAL ECONOMICS 



ONE OF THE BIG TRUCKS 

“I will write to the Records Office in London telling them that your Bureau is O. K. and that they may send 
any copies of films that you may apply for with full assurance that they will be in right hands/’ 

Sir George E. Foster, 

Minister Trade and Commerce, Dominion of Canada. 


Campaigns Confidential 

The Bureau is always glad to answer bonafide inquiries—and to give disin¬ 
terested advice regarding the making and circulation of a motion picture. 

Your attention is particularly called to the following paragraph: 

The Bureau does not, under any circumstances, disclose those publicity pro¬ 
grams or campaigns of any industry which frequently enable early exhibitors 
to engage and cultivate profitable virgin fields and develop new foreign trade, 
while their competitors are yet studying complacently the maps and contemplat¬ 
ing the routes and hazards of commerce. 

The Bureau could advise you if given the opportunity. 

















BUREAU OF COMMERCIAL ECONOMICS 



AT THE PULITZER FOUNTAIN, NEW YORK 

“I commend the Bureau of Commercial Economics as one of the great educational forces of our country.” 

U. S. Senator George E. Chamberlain, 

Chairman of Committee on Military Affairs. 


The Use of Motion Pictures 

T HE USE OF MOTION PICTURES is well indicated by the following brief 
notes taken from subjects which have already been proven of value to the 
owners of the films: 

1. Executive. —As a matter of history, a complete record of any establish¬ 
ment or industry, railroad or other transportation line, can be made the subject 
of a motion picture. The negative may be preserved as a record and may be added 
to as changes are made or improvements or additions are installed. 

2. Financial.— A motion picture may be made of any part of your physical 
holdings for the information of stockholders, or prospective stockholders, or bond 
purchasers. Ideas may be visualized and presented by means of animated draw¬ 
ings or diagrams. 

3. For the information of the American Bankers Association, the Institute of 
Banking, and those engaged with the financial problems of any concern. 

4. Used by and with the shop force to promote efficiency and encourage am¬ 
bition for promotion and advancement for proficiency. 



























BUREAU OF COMMERCIAL ECONOMICS 



VICTORY ARCH, MADISON SQUARE, NEW YORK 

“The film industry is comparatively young in Japan and we may not be able to fully live up to your expecta¬ 
tion. However once we start in a right direction it will open the way to the full and mutually beneficial co-opera¬ 
tion which I hope will eventually come to a work so laudable and disinterested.” 

Tokichi Tanaka, 

Ex-Counselor of the Japanese Embassy, 

now of the Foreign Office, Tokio. 


Management and Laboratory Work 

5. To secure new help with a temporary “Want” leader and trailer stating 
wages and conditions of service. 

6. To encourage healthful recreation and rivalry in athletics to promote 
health among employes. 

7. For use in recording tests in research work; to demonstrate any mechani¬ 
cal movement or principle; to teach employes efficient shop practices. This field 
is endless—since the possibilities of the motion picture camera are limitless. 

8. To promote sales. There is no point in local sales agents trying to have 
films shown in local theatres by favor. This causes trouble for the exhibitor by 
competitors and is unfair. 

9. To instruct salesmen in sales methods. To instruct salesmen in the pro¬ 
cesses of manufacture of the goods they sell. When they have seen a picture of 
the essential processes their selling ability is doubled. They cannot absorb so 
much by an inspection of the plant itself. 





















BUREAU OF COMMERCIAL ECONOMICS 



“In my opinion, notion pictures are of inestimable value from an educational standpoint. In no other fashion 
can that which is sought to be inculcated be so readily and thoroughly taught and understood." 


U. S. Senator Hiram W. Johnson, 

Committee on Military Affairs. 


AT MIDNIGHT—EAST SIDE, NEW YORK 


Special Propaganda 

1 0. The Americanization of our foreign born workers is a matter of the grav¬ 
est moment. This must begin with their education in American history, and the 
inculcation of the best American ideals. The slow processes of personal and text 
book instruction are inadequate to the point of futility. 

The motion picture speaks the universal language. It appeals with equal 
force to the literate and the illiterate alike. Pictures were the earliest form of tran¬ 
scribed language. They made an appeal to untutored, uncultivated minds that 
have resulted in established traditions which the centuries have not overthrown. 

The motion picture is the perfection of pictorial appeal. It alone can vis¬ 
ualize ideas—present them in the most impressive manner—“the eye beholds.” 























BUREAU OF COMMERCIAL ECONOMICS 



YALE COULDN’T GET ENOUGH BUREAU PICTURES 


“Anything and everything which can dispel ignorance and promote and enlarge education, is by far the best 
agency for the peace of the world and higher civilization. If in any way I can be of assistance to you in this 
country, you would be welcome to command my poor services.” 

Sir Wilfred Laurier, 

Late Liberal Leader, Canadian Dominion Parliament. 


Labor Problems 

1 1. Industrial Relations have alre ady found their place on the screen. Be¬ 
neath the turbulent foam that finds it way to the top of the melting pot, fre¬ 
quently lost to sight in the avalanche of feverish and unthinking speech and printed 
word that engages the attention of the average citizen and fills the columns of our 
press, there is a steady change for the better going on in thousands of industrial 
plants throughout the country. 

That the presentation of these facts; the exhibition of the various solutions 
of individual industrial problems through the medium of motion pictures will 
eventually “leaven the whole lump” cannot be denied. The preponderance of 
evidence is in favor of the most powerful medium of expression yet discovered 
or invented by man. 















BUREAU OF COMMERCIAL ECONOMICS 



NO DIFFICULTY IN HOLDING AUDIENCES 


“I should like you to show the pictures when you are coming to New York." 

Theodore Roosevelt. 



Foreign Trade Relations 

1 2. Foreign Trade Relations are being extended daily through the medium 
of the motion picture. It does away with the “sight unseen” form of trading that 
has too long dominated. It minimizes the expense of showing goods in foreign 
countries. It brings strangers together through the interchange of information 
as to habits, customs, scenery, industries, aims, ideals and modes of thought. 

Miscellaneous Uses. —Assume you want to list securities on the Stock Ex¬ 
change, at home, or abroad. Show your pictures to the Governing Board. 

Assume you want to build a plant in another city. Show your pictures to 
the local authorities, Chamber of Commerce and the clubs. Take them into your 
confidence and inspire trust. 

Assume you want to build in Canada to save duties in your competition 
abroad. Show your pictures to the Dominion and Provincial Ministry and the 
Chambers of Commerce and Canadian Clubs, and they will extend the hand of 
friendship and fellowship. 
















BUREAU OF 


COMMERCIAL ECONOMICS 



COLLEGES CO-OPERATE WITH THE BUREAU 


“I have personally had an opportunity to see some of their picture films, and was greatly impressed with their 
educational value.” 


U. S. Senator James E. Watson, 

Committee on Interstate Commerce. 


Methods of Circulation 

On circuits. —Every week two or four films, according to the subject, are 
started on each of the various circuits covering the different sections of the 
country, of the United States and Canada. These circuits are approximately two 
months long. The centers comprise camps, cantonments, naval and army hospi¬ 
tals, city parks under municipal direction, industrial, vocational and high schools, 
and churches and a great number of manufacturing concerns which exhibit the 
films at the noon hour to their employees. 

Truck service. —A number of automobile trucks have been equipped with 
electric generators, motion picture machines of standard size, demountable screens 
and phonographs for use in the open in city parks, playgrounds, recreation piers 
and country districts not equipped with electricity—thus finding audiences not 
reached by any other medium. During the Loan campaigns, the Treasury De¬ 
partment asked for truck service in various Federal Reserve Districts to promote 
the sale of bonds and millions of dollars worth were sold in this way. The trucks 
were reported as one of the best mediums of publicity known. 


















BUREAU OF COMMERCIAL ECONOMICS 



YALE WELCOMED THE BUREAU TRUCK 
‘ You are doing tremendously fine work and I fervently wish ‘more power to you.’ ” 

F. W. Keough, 

Editor American Industries, 

National A ssociation of Manufacturers. 


Local Co-operation 

In University Extension. —Films are sent in large consignments to the vari¬ 
ous co-operating universities for exhibition, first in the university itself, then in the 
extension centers of that university in its own state, comprising all of the important 
cities, towns, rural districts, state, county and local fairs. Some of the extension 
circuits last nine months and others six, according to the population of the state. 

Chambers of Commerce. —The films are sent as above to a chamber of com¬ 
merce, shown first to the members and then sent throughout the respective states 
in the same fashion as done by the universities, the types of centers are the same, 
covering every type of audience. 

Conventions, expositions, fairs, etc. — Films are sent on special request to the 
above audiences. 



















BUREAU OF COMMERCIAL ECONOMICS 



SEATING CAPACITY UNLIMITED 

“It is a wonderful means of quickly and economically educating and entertaining the people.” 

U. S. Senator Robert L. Owen, 

Chairman Committee on Banking and Currency. 



Foreign Circulation 

Foreign service in general. —Films are always sent to representatives of the 
National Government and must have titles in the language of the country. 

It is impossible to estimate the number of people a single copy reaches as the 
audiences vary from one hundred to thirty thousand according to the nature of the 
place, weather conditions, etc. The manufacturers usually supply us with twenty 
copies of a subject if the distribution desired is a broad one, that is for circulation 
in this country. 

Length of Film. — The Bureau finds that two thousand feet of any one sub¬ 
ject is ample. That is to say, two thousand feet of the making of the article and 
perhaps one thousand or two thousand feet of the use of the article, but let the sub¬ 
ject be definitely divided in two thousand foot lengths in order that it can be 
shown by itself as a unit. 



















BUREAU OF COMMERCIAL ECONOMICS 



PRIVATE CAR OF THE BUREAU OF COMMERCIAL ECONOMICS 

This car is equipped with its own electric power generator motion picture projector, field phonograph, reels 
of flexible cable and a huge demountable screen so that it can project pictures at any point, along the right of way 
of the vast railway systems of Canada traversing over 20,000 miles. 


Special Lecturers 

Foreign Service—Canada and Newfoundland.— Films are circulated in 
Canada and Newfoundland under governmental agencies; in Canada in much the 
same way as in the states. In Newfoundland during the present year fifty thou¬ 
sand feet of films were sent with a special lecturer who carried his own projector 
to all the small ports of the fishing population along the coasts of Newfoundland 
and Labrador, in many instances reaching people who had never even heard of 
motion pictures but who make good incomes from their fishing. Dr. Grenfell is 
using the pictures this winter in the hospitals and missions. For Newfoundland, 
titles are in English, only one copy is desired. These films are circulated in the 
summer time by means of smacks or in the winter time by means of dog sleds 
over all of Newfoundland and Labrador. 
























BUREAU OF COMMERCIAL ECONOMICS 



SCREEN WITH SANDBAG ANCHORAGE 


“Mr. Holley has the co-operaHcn and support of the Department of Trade and Commerce and the Department 
of the Interior as well as any other Departments of the Governments, which can be of assistance. The three 
Transcontinental railway systems are also supporting the movement which he is thus inaugurating and co-opera¬ 
ting with him in every way.” 

Sir Robert L. Borden, 

Prime Minister of the Dominion of Canada. 


Governmental Co-operation 

Russia and Siberia. —Thousands and thousands of feet of industrial manu¬ 
facturing and agricultural subjects with titles in Russian, have been sent with the 
President’s Commission of the Committee of Public Information by the Bureau. 
Other films are being sent down the Yenesei on a steamer equipped with projec¬ 
tion apparatus on a four thousand mile trip from the Arctic to the heart of Siberia. 
A lecturer explains the films to the peasants. These are argicultural subjects to 
promote grain production. Other applications are on file from the large trading 
companies in various parts of Russia and Siberia. For Russia, three copies, title 
in Russian. This will include Siberia as well. The films are shown in Russia 
and Siberia from river boats up and down the inland water ways. 

For Mexico, Argentina, Uruguay, Paraguay, Chile, Brazil, Bolivia and Peru, 
the films must all have titles in Spanish. Five films are ample for this circulation 
as the films are sent: two to the East coast of South America; two to the West 
coast, and one to Mexico. 























HOW YOUR PICTURE IS SEEN 


"The method of giving public instruction by moving pictures is a very valuable one; and I hope that the work 
of your Bureau may be much extended as time goes on.” 

Charles W. Eliot, 

President Emeritus, Harvard University. 


World Wide Publicity 

For England and India, the films should have their titles in English. Four 
films are enough for the India service, as the films are shown by means of motor 
trucks in the provinces of Sind, Baluchistan, Punjab, Rayputana and the Bombay 
Presidencies. The films are taken around India by special lecturers. We are mak¬ 
ing up a shipment to go to India the end of this month. For England, five copies 
with titles in English. 

For Japan the titles must be in Japanese and three to five copies are gener¬ 
ally furnished. The films are circulated under the auspices of the Minister of 
Education of the Imperial Japanese Government. 

For China the films are circulated by the Universities and must be in Chinese. 
Three to five copies are needed for circulation. 

For the Hawaiian Islands, and the Phillipines, the titles may be English, one 
eopy for each country. 















BUREAU OF COMMERCIAL ECONOMICS 



LEARNING ABOUT LIBERTY BONDS 


“All the pictures coming under my observation were of the highest character, free from fault or criticism and 
they were all of a really educational character.” 

U. S. Senator William P. Dillingham, 

Chairman of Committee on the University of the United States. 


Special Titles 

For France, five copies, with titles in French are sufficient. 

For Spain, only two copies with titles in Spanish. 

For Italy, five copies, titles in Italian. 

Shipments —We make shipments to the various countries about every three 
months. To Canada we are making shipments almost every week. 

Duty Free —Our films go into many countries, in which we circulate films, 
free of duty. 

It is not advisable to have much advertising in the films. It makes the audi¬ 
ence combative and moreover the audience has an exceedingly good memory 

and can remember for an hour that the film is made by the.if the 

leading title or trailer bears the following form of inscription: 

Donated For Public Instruction To 
BUREAU OF COMMERCIAL ECONOMICS 
By 

(BORDEN’S CONDENSED MILK CO., NEW YORK.) 

All films sent to the Bureau should bear this form of title. 














BUREAU OF COMMERCIAL ECONOMICS 



AT THE NEW YORK PUBLIC LIBRARY 

“You have grappled the hard problem of ‘Eyes and no Eyes’ in a most practical way, realizing that the first 
thing to be done is to teach the eyes to see things as they are, not in the light of theory but of existing fact.” 

Alvey A. Adee, 

Second Assistant Secretary of State. 


The Foreign Export Field 

F ROM CAPE TOWN TO TOKIO—from Java to Lahore—the world is eagerly 
awaiting the time when it can buy American made goods. 

The people want our “ships and shoes and sealing wax,” our sewing ma¬ 
chines and sawmills; our tractors and our turbines; our electric plants and railway 
devices; they want our trucks and trailers, our ready-built houses, and our freight 
handling machinery. 

Far-away and inaccessible places know America only through the “cinema.” 
Beyond the reach of regular lines of transportation the Bureau’s Field Secretaries 
are carrying the news of our civilization, of our comforts, conveniences and com¬ 
mon articles of daily use. 

No matter what language is spoken by the strange people that gather to see 
the pictures, there is one language that they all understand—the universal lan¬ 
guage of pictures. • 



































BUREAU OF COMMERCIAL ECONOMICS 



READY FOR THE EVENING "SHOW” 

“It is my earnest wish to establish an interchange of th : s service with Spain, for I have no doubt that the 
people of the United States will be just as much interested in seeing films of artistic and industrial Spain, as the 
Spanish people will appreciate having the privilege of seeing all the wonderful things which you show.” 

Senor Don Juan Riano, 

Ambassador from Spain. 


Making World Markets 

Consider all the effort, physical, mental and financial, that formerly marked 
the battle for the world’s trade and commerce. Think of the difficulties to be sur¬ 
mounted before your tractor or truck can be demonstrated on the other side of the 
world, or to our neighbors on the great, prosperous South American continent. 

Today two ten-inch reels of films will show the prospective buyer not only 
all that your machine will do—and demonstrate it in a manner that convinces 
beyond argument—but it will go where no machine could go—and take your 
plant along with the machine. 

You can show buyers not only your product but where and how it is made; 
show them tests, sources of raw material, conditions of labor, economy through 
quantity production; show them the product in actual use by owners and users 
in this and other countries—in short you can do all in a motion picture film that 
you could if you were to bring the buyer to America and entertain him for three 
months in the demonstration of your product—whatever it is. 

The cost? Less than the round trip of a salesman on a “scouting” expedition. 






















DIAGRAM pyje 

FOREIGN CENTERS and G if/ 

OFFICIALLY CO <i>f 

BUREAU OF COM'I 

WASHIT 





















































































BUREAU OF COMMERCIAL ECONOMICS 



SHOWING PICTURES FOR THE WAR DEPARTMENT 

“I agree unqualifiedly with the many important men who have expressed their appreciation of the great 
national service rendered by the Bureau of Commercial Economics.” 

John Hays Hammond. 


Globe-Trotting Trucks 

S THIS BOOK goes to press a Bureau Motion Picture Truck is outward bound 
on the high seas aboard the United States Shipbuilding Corporation’s largest 
vessel, the “John Roach.” 

The Island of Sumatra off the Malay Peninsula is the destination of the trucks, 
whose arrival is eagerly awaited by the tens of thousands of natives on the rubber 
plantations where announcements of the coming of the traveling motion picture 
theatre have been made. The truck is one of the Bureau’s smaller and earlier 
models, though fully equipped, and came from Washington to New York and down 
to the great steamship’s pier under its own power. News review cameramen were 
in waiting and as the great ship crane swung her aboard as it would a barrel of 
potatoes, the chauffeur kept his seat and the wheels spun merrily under slow speed 
with the brakes on. 

















BUREAU OF COMMERCIAL ECONOMICS 



In The Far East 

Again at Singapore the little theatre truck that is to bring joy to thousands will 
be ‘shot’’ for the screen and prints of the picture will be forwarded to every point 
on the island where there is a projection machine, to herald its coming. The Bureau 
now operates a truck in Java, where the natives sit about on mats, chewing betel 
nuts, and marveling at the strange ways of Americans far across the seas, as they 
gaze at the Bureau’s free entertainment. This was made possible by the liberal 
contribution to the work of the Bureau by Mr. Frank A. Seiberling, the President 
of the Goodyear Tire 6c Rubber Co., of Akron, Ohio. 

Arrangements will be perfected shortly for sending a truck to the Levant, and 
another to the island of Ceylon. 

The Bureau also maintains a film service displaying pictures on many of the 
river steamers in Russia in co-operation with the Siberian Steamship Company. 

The films of the Bureau were carried by aeroplane over the Mexican border 
to General Pershing’s forces who were in pursuit of Villa. 


“The entertainments which are supplied by this organization would have a pronounced educational value at 
all times, just now, such is peculiarly the case, when our citizens, both old and young, are not only in need of 
entertainment to maintain a high degree of healthy optimism in the country, but should be taught lessons of pa¬ 
triotism more than ever.” 

U. S. Senator J. S. Frelinghuysen, 

Committee on Military Affairs. 


A SUMMER NIGHT 


! 

(, 












BUREAU OF COMMERCIAL ECONOMICS 



“The publicity which you have been kind enough to give to Belgium through motion pictures circulated by 
your Bureau is most remarkable." 


Major Leon Osterreith, 

Chief of Belgian War Mission. 



In Latin-America 

While the activities of the Bureau are world wide, in no part of the civilized 
globe does it receive more hearty or more helpful co-operation than in Latin- 
American countries. This co-operation is largely governmental and is in the direct 
charge of the various ministers and ambassadors stationed at Washington. These 
gentlemen are all frequent visitors to the Bureau’s Washington headquarters and 
are thoroughly familiar with our work. It is through them that the Bureau ships 
all its films to their respective countries, a fact which insures safe and rapid trans¬ 
portation. Among the most active nations in forwarding the work of the Bureau 
are Argentina, Bolivia, Chile, Mexico, Nicaragua and Brazil. Altogether the Bu¬ 
reau has some 600 established centers in Latin-America, and the present diffi¬ 
culty lies in supplying the demand for films. 



















“I wish to express my admiration and commendation of the splendid educational, commercial and economic 
work that is being done by the Bureau of Commercial Economics.” 


U. S. Senator F. M. Simmons, 

Chairman of Committee on Finance. 


PICTURES FASCINATE 


The Pan-American Union 

Thanks to the broad sympathies of Mr. John Barrett, the distinguished re¬ 
tiring President of the Pan-American Union, the Bureau has always had the fullest 
co-operation from that organization, and its personnel is indebted to Mr. Barrett, 
and his assistants, Messrs. F. J. Yanes and Franklin Adams, for manifold cour¬ 
tesies. This co-operation has been both active and earnest so that at this time 
is is doubtful if there is any American agency other than the Pan-American 
Union itself, which is doing more to enlighten our Southern neighbors as to 
American goods and the American people generally than the Bureau. 













BUREAU OF COMMERCIAL ECONOMICS 



BRYANT PARK, NEW YORK 

“The motion picture is a power in our highly concentrated modern life. I think the line of effort which you 
are undertaking in industrial education by the graphic method of moving pictures, is excellent.” 

Josephus Daniels, 

Secretary of the Navy. 


A New England Industrial Tour 

TN THE FALL OF 1919 on the dates shown on the following schedule the Bu- 
-®-reau Truck “Victory,” fresh from the manufacturer, glistening in its new paint 
work and gleaming metal, with a standard projector, a powerful electric generator, 
supplying current for the projector and for flood lights; a field gramophone and 
50,000 feet of films, set forth on a very remarkable tour of certain New England 
industrial cities. 

A crew of three men in charge of a Bureau Field Secretary showed indus¬ 
trial and educational subjects to enthusiastic audiences of thousands nightly. 
Eighteen towns witnessed the showings in thirty-seven days. Many evenings dur¬ 
ing the equinoctial season of September a downfall of rain failed to disperse the 
enormous crowds that gathered in the City Parks, Public Squares or on a College 
Campus to see the wonders we brought to them by means of motion pictures from 
all parts of the world. 

















BUREAU OF COMMERCIAL ECONOMICS 



A NEW YORK AUDIENCE - 

“It was a great idea for one to have initiated a movement that would bring instruction and entertainment to 
such masses of people, young and old.’' 


Major General E. M. Weaver, U. S. A. 



Local Co-operation 

The itinerary was arranged with local Chambers of Commerce. In many 
cities the Chamber would hold a meeting to discuss our reception and end the ses¬ 
sion by raising money for free music to accompany the exhibition. 

It was a remarkably successful tour. It demonstrated anew our experience of 
the past eight years. That is, that the people are just as fond of seeing good edu¬ 
cational or industrial pictures as they are of the photoplays shown in the theatres. 

It demonstrated further that the way to reach the people with any sort of 
message—the one adequate and impressive medium, is the motion picture screen. 

To show the manufacture of an article in a two reel subject requires approximately 
thirty-two minutes. 

How many of you readers of this book have ever succeeded in putting out 
an advertisement of your product that would hold the attention of a potential 
buyer for one-quarter that length of time? These were not advertising pictures 
it is true, but you cannot give attention to a single commodity for more than half 
an hour without having that product make a pretty deep impression upon your 
mind. 




















BUREAU OF COMMERCIAL ECONOMICS 



SELLING LIBERTY BONDS AT DAWN, TIMES SQUARE, NEW YORK 

“Your plan for carrying out this task seems to me excellent, and I propose to take it with me to Buenos Aires 
and present it directly to the Government.” Dr. R. S. Naon, 

Ex-High Commissioner and Ambassador of Argentina. 


Our Record 

The last four cities on the schedule which follows were visited in the interests of the 
New York State Reconstruction Bureau, and under the auspices of the State of New York. 
Figures show nightly attendance. The schedule: 


Aug. 

9, 

Stamford City Sq.. . 

7000 

Sept. 

8, 

New London, Main. 

2000 

// 

1 1, 

Bridgeport Plaza . . 

3500 

" 

10, 

New London & Pk. 

4000 

" 

12, 

Bridgep’t L’kside Pk 

10000 

" 

13, 

Providence j Drexel }_ 

1500 

// 

13, 

Bridgep’t Polish Set. 

2000 

rr 

14, 

Providence \ Park \ 

6000 

rr 

14, 

Ansonia Fair Grd. . . 

3000 

rr 

15, 

Putnam, Main St.. . 

2000 

rr 

15, 

Waterbury Ham. Pk. 

2000 

rr 

19, 

Enfield, City Hall 


" 

16, 

Waterbury Library. 

3000 



& Sq. . . 

5500 

" 

19, 

Hartford Char. Oak. 

2500 

rr 

20, 

Hartford, Anthe. St. 

9000 

ft 

20, 

H’tf’d Sigourney Pk. 

3000 

rr 

21, 

Hartford, Colt Park 

8000 

rr 

21, 

Hartford Pope Pk.. . 

4000 

rr 

23, 

H’tf’d, Dwight Schl. 

2000 

rr 

22, 

H’tf’d Riverside Pk. 

2000 

" 

25, 

So. Manchester . . . 

3500 

rr 

23, 

H’tf’d Anthe. St. . . 

5000 

rr 

26, 

New Britain . 

6000 

" 

25, 

New Britain . 

6000 

rr 

27, 

Hartford Mkt. Sq. . . 

4000 

rr 

27, 

New Britain . 

5500 

Oct. 

1, 

Winsted Depot Sq.. . 

4200 

rr 

28, 

Meriden, Crown .... 

6000 

" 

13, 

Albany . 

2000 

rr 

29, 

Meriden, Crown . . . 

8000 

rr 

18, 

Utica . 

2700 

rr 

30, 

Meriden, Crown . . . 

2500 

rr 

22, 

Oswego . 

3200 

Sept. 

1, 

New Haven, City. . . 

5000 

rr 

25, 

Fulton . 

3400 

rr 

5, 

New Haven, Green. 

10000 





" 

6, 

New H’n (Winchstr.) 

2000 



Total 1 6 

1,000 


































BUREAU OF COMMERCIAL ECONOMICS 



A FINE AUDITORIUM 

“Its director, Mr. Francis Holley, commands the confidence, admiration and friendship of all the people who 
have become familiar with the exceedingly valuable contribution which the Bureau is making toward the dis¬ 
semination of valuable and interesting information/’ 

U. S. Senator Albert B. Cummins, 

Committee on Interstate Commerce. 


An Association Suggestion 

E VERY INDUSTRY in the United States is in some manner represented by a 
Trade Press devoted solely to the interests of that particular industry. These 
publications represent in some instances huge investments; many of them be¬ 
cause of the wealth of technical information, or trade news or market reports, are 
indispensable to the progressive manufacturer and his executives. 

But in many industries there is such a mass of this sort of material to be had 
that no one man could possibly read, much less digest it, as it appears on his desk, 
daily, weekly or monthly as the case may be. 

Manufacturing Associations and similar organizations have frequently dis¬ 
cussed means for the advancement of their interests and all of these convention 
discussions appear of course in the trade press. Among other things discussed 
at such a convention recently was a way whereby the individual progress of 
members could be disseminated without injury such as might follow its appear¬ 
ance in the public prints. Also how the members might combine to reach the 
public. 































BUREAU OF COMMERCIAL ECONOMICS 



IN A WASHINGTON PARK 

“You are certainly doing splendid philanthropic work.” 

John Harsen Rhoades. 


A Definite Plan 

The following extract from a letter written by the Executive Secretary of 
the Association referred to (name on request) tells how this particular organiza¬ 
tion solved the latter problem of co-operation: 

‘‘Our Association is preparing: 

“1. To maintain a library of films showing mechanical handling machinery. This library will be 
at the offices of the Association. 

”2. Association will keep a portable suitcase moving picture projector, to be used in displaying 
these films to interested prospective buyers or commissions, as well as for general lecture work before 
associations, civic bodies, societies, etc. 

“3. We plan to complete a series of group films, showing all of the kinds of mechanical handling 
equipment manufactured by various companies in the United States, including both process of manufac¬ 
ture and machinery and equipment in service. 

“4. These complete group films are to be distributed through the Bureau of Commercial Eco¬ 
nomics, Washington, D. C. (Francis Holley, Director) throughout the world.” 

We shall gladly confer with you and advise you as to how your own industry 
can make use of motion pictures to the advantage of every member, and at a cost 
so slight that it is the least item of the program. 






















BUREAU OF COMMERCIAL ECONOMICS 



WAR WORK, WASHINGTON 

“The Executive Board of the National Committee of Patriotic Societies feels that your organization is cover¬ 
ing the ground more intelligently than any similar body and has directed me to write a strong letter of endorse¬ 
ment to our forty-two societies urging them to give your work the fullest measure of support.” 

W. M. Lewis, 

Executive Secretary, National Committee of Patriotic Societies. 



Educating the Masses 

T N THE ADDRESS by Francis Holley delivered before the Association previ- 
J- ously mentioned on the subject of “Educating the Masses on Industrial Methods 
by Motion Pictures Shown All Over The World,” he outlined in detail the methods 
of distribution of motion pictures which are followed by the Bureau. He called the 
attention of manufacturers to the fact that he had agreed with the Association to 
give national and, if they desired, world distribution, through his bureau, showing 
mechanical handling machinery and equipment in active service in the United 
States. 

He explained that these industrial films must not be plastered all over with 
advertising, but must be developed with the idea of educating the masses on 
methods of manufacture used in the making of various commodities and of show¬ 
ing the ideal conditions under which American labor is employed; to dem¬ 
onstrate and illustrate through motion pictures what would otherwise take reams 
of paper and generations of endeavor to bring to the attention of the conscience 
and intellect of the masses. Conditions of labor employment in the United States 




















MADISON SQUARE, NEW YORK 

“This is to advise you that the moving pictures sent us through your Bureau have been a tremendous success 
in Philadelphia. I am sure that our success will be experienced in every city where the experiment is made.” 

R. J. Beamish, 

Directing Editor, Philadelphia Press 


Sales Promotion 

and the mechanical inventiveness of its engineers and manufacturers had made 
American channels of production a mecca for labor of the world as compared to 
the long hours, low pay and unsanitary and physically burdensome conditions for 
labor in a great many other countries of the world. 

Mr. Holley explained that it was also possible in many cases for a manufac¬ 
turer to capitalize on the displays that were being made in various parts of the 
country through sales promotion work in the immediate territory at the time the 
displays were being made. 

Mr. Holley expressed his keen appreciation of the need for these industrial 
films being displayed in the United States to offset the labor unrest and the Bu¬ 
reau has ordered moving pictures showing the unsanitary and burdensome condi¬ 
tions under which labor exists in socialized countries like Russia at present, with 
the idea of instilling in the mind of the man in the United States by comparison 
with these conditions, the realization of how much better off the mass of human¬ 
ity is here than anywhere else in the world. 






















AT NEW HAVEN, CONN. 

“Its activity should be largely increased, and for that purpose it is asking the good people who are interested 
in the development of their country and its citizens, to lend their help to the work of this splendid organization.” 

U. S; Senator Hoke Smith, 

Committee on Education and Labor. 


Community Work 

The speaker described the special trucks which they used in showing mov¬ 
ing pictures to the masses in various cities throughout the country; telling of the 
co-operation from the colleges, chambers of commerce, and municipal govern¬ 
ments, and explained clearly that all of the films which the Bureau is getting to¬ 
gether are available to any manufacturer at any time if he will make application 
through established channels. 

In this way manufacturers may run picture shows for their employees at the 
noon hour or in the evening at no cost to the manufacturer for films. The Bu¬ 
reau is financed by wealthy men and women in the United States, although in¬ 
itially the work was carried on by Mr. Holley and Dean Boggs from their personal 
resources. In this way manufacturers are not compelled to pay for the cost of dis¬ 
tribution of their films throughout the United States and the world at large, as the 
Bureau is co-operating with more than twenty-five foreign governments and all 
that is required is that the films be free from advertising display and that prints be 
furnished in groups of 20, so as to facilitate broad distribution. Mr. Holley stated 
that his bureau is now showing pictures to more than 2,000,000 people monthly. 













BUREAU OF COMMERCIAL ECONOMICS 



BUREAU TRUCK AT YALE 

“Permit me to suggest that the films be exhibited with Spanish titles for the attainment of better success, as 
they may be used not only in Mexico, but throughout Central and South America, Cuba and the Dominican Re¬ 
public to over seventy-eight millions of Spanish speaking people.” 

Senor Ing. Y. Bonillas, 

Ambassador of Mexico. 


Films for Foreign Countries 

F ILMS FOR FOREIGN CIRCULATION should have the titles and sub-titles 
in the language of the country addrecsed except in India where they may be in 
English. 

The Bureau will undertake to have these translations made through the For¬ 
eign Embassies and Legations at a very moderate charge by the linguist. 

Your films should be copyrighted. The Bureau will attend to this without 
charge except the fee of the Notary and Librarian of Congress and the Registrar of 
Copyrights abroad. 

There are good Motion Picture photographers in all parts of the world, devel¬ 
oped during the war by the Allied Governments, eager to take your pictures and 
you should buy your pictures just as you would buy anything else—on inspection 
of the finished product—so much per foot, cut to suit you, not the operator—pay¬ 
ing nothing whatever until the delivery of the accepted “negative” and the exact 
footage which is perfectly satisfactory to you. No advance payments should be 
made to “buy raw film stock—expenses” or anything else; otherwise after payment 
you are at the mercy of the operator and forced to take his product, good or bad. 















BUREAU OF COMMERCIAL ECONOMICS 



BUREAU TRUCK AND CREW IN THE ORIENT 

“I can not too highly commend the work of the Bureau of Commercial Economics. Without any ostentation 
and largely by the private funds of its organizers, it has been developed to a point where it now brings entertain¬ 
ment and instruction to more than ten millions of people in the United States and other countries.” 

U. S. Senator G. M. Hitchcock, 

Committee on Foreign Relations. 


Ownership of Negatives 

I N EVERY CONTRACT for the production of industrial films it should be clearly 
expressed that the “negative” is the exclusive property of the party for whom the 
picture is made and it should be clearly stipulated that such “negative” shall be 
delivered with the first positive print before acceptance and payment. 

This is one of the pitfalls into which many have been precipitated. The “nega¬ 
tive” is as safe in your vault as in the custody of the producer and insures you 
against duplication perhaps for your competitor. 

The Bureau is frequently intrusted with the care of “negatives” and is not 
infrequently commissioned to procure reprints from them. This is largely done by 
foreign governments. 

The Bureau has contract relations with many Laboratories in different parts of 
the world to facilitate the making of such reprints and all the benefits of the moder¬ 
ate rates secured and all discounts go to the owner of the “negative.” 

















BUREAU OF COMMERCIAL ECONOMICS 



“This department will be pleased to give you permission to install necessary screen and projector apparatus 
for the free presentation of educational motion pictures in the parks and on the recreation piers listed below.” 

Cabot Ward, 

Commissioner of Parks, 

Boroughs of Manhattan and Richmond, New York 


BRYANT PARK, NEW YORK 


This Notice Is of Particular Importance 

T HE BUREAU is organized under the general Educational Law without capital 
stock and is not operated for profit. The contributors of films, however, are 
expected to reimburse the Bureau for expenses incident to the repairs of films, in¬ 
surance, theft, circulation, and records, when reports of circulation and ex¬ 
hibition are. desired. 

This expense, based upon three years’ experience as found by expert account¬ 
ants, amounts to about thirty-six dollars per year per thousand feet for circulation 
in the United States. The Bureau makes no charge whatever for its services as 
its efforts are entirely altruistic. 

Films are not accepted for circulation for a period of less than one year. 


















BUREAU OF COMMERCIAL ECONOMICS 


Phoni Mao. Sq. 4003 



JAMES S. ALEXANDER 
MORSE F. BAKER 
ALLEN B. FORBES 
WALTER E. FREW 
SATES W. MCGARRAH 
J. P. MORGAN 
SEWARO PROSSER 
CHARLES H. BABIN 
JACOB H. SCHIFF 
FRANK A. VANDERLIP 
MARTIN VOGEL 
JAMES N. WALLACE 
ALBERT H. WIGGIN 
WILLIAM WOOOWARO 


TREASURY DEPARTMENT 

SECOND FEDERAL RESERVE DISTRICT 

LIBERTY LOAN COMMITTEE 

120 BROADWAY 
NEW YORK 

SPEAKERS BUREAU 

Jerome A. Myers, chief outdoor activities 

1153 BROADWAY. NEW YORK 


CENTRAL LIBERTY LOAN 
ORGANIZATION 

BENJAMIN STRONG, 

CHAIRMAN 

PUBLICITY DEPARTMENT 



JOHN PRICE JONES 
MANAGIA. ADVERTISING BUREAU 

BAYARD F. POPE 
MANAGER. OFFICE BUREAU 

C. F. PRITCHARO 


J. HORTON I JAMS 


JOSEPH HARTIGAN 


October 21, 1918. 

Charles F. Hojner, Esq,. 

Director of Speakers' Bureau, 

War Loan Organization, 

Treasury Department, 

Washington , D.'C. 

My dear Mr. Horner:- 

At the close of the 4th Liberty Loan Campaign in 
greater New York, I take this opportunity to in¬ 
form you of the wonderful co-operation and support 
of the Bureau of Commercial Economics so highly 
recommended by you. Your fullest expectations 
were realised for the publicity secured through that 
organisation was phenominal. 

Every evening throughout the Drive, Motion Pictures 
of all activities on all the Front in the war zones, 
and those of preparation at home as well as the re¬ 
education and training of crippled soldiers and sail¬ 
ors here and abroad, were shown to large audiences in 
the Public Squares and Parks and in the streets from 
the trucks of the Bureau* 

A conspicuous feature of the campaign was during the 
final 36 hour Drive when the Bureau displayed its films 
throughout the night, with relay operators in Times 
Square, Broadway and 43d street, before tremendous aud¬ 
iences, during which Drive at this point more than 
three million'dollars of Liberty Bonds were sold. 

I feel that you should know of this patriotic service 
first hand. 


P ROUD AS WE ARE of the work of the Bureau during the Loan Drives, that 
is by no means all the Government work we have done or are doing. To 
cover the matter broadly the Bureau is the semi-official distributor of many 
Government films. At the present time the Bureau is actively engaged in 
helping the U. S. Treasury Department put the facts regarding the War Risk In¬ 
surance Bureau before the public and particularly those of the Army and Navy, 
now out of the service, who hold or have held U. S. Government insurance pol¬ 
icies. The letter on page 46 will throw further light on our Government work. 
















LOOKOUT HluL, 

GLOUCESTER, MASS 


urea^of 1 Commercial Economics, 
aanington, D.C. 

l0 ,r Dr- HOlley, 

I agree ^alifledly 

with « 

expressed t]ae , r a ^vice rendered by 

f^BurfaWcomerclal Economics. 

aierw/t^onurm 

the highest praise s o°5nselfishiy 

glven^to ^is important nnOertalclng. 

^ -iiAA/arAlVi 


yours sincerely» 



,P£W 'A^A, AN£SE£ 

"«*"'*cto„ MBASS> 


r ' aKS*^. 

De Partwent a o f °£ C°mm ercial R/» 

‘‘“l? received „ hioh _ ° f the in, 

° f "“•May norning J t °" r “»< 

** V t ' t» 

1005 «> i„ Siting'," 8 "' 8 ° f *<**■ 

Ur * "« as scon as r * * *" ^ U hop 

i, Ir , Wr *">« 

- *• ~ -, 
sbl8 ‘o fully lln up ” e “ J4 «n »U 1 „ 

° n09 » ««t in . rijM ;° Ur 'dotation. Ho , 

'7 *° ‘ h8 *■« and «u lusai 7r“” “ ” il1 «-n 

" ICh 1 h ° PS «U cventnau M8ri ° ial »»*•»■ 
°*“* ° “ «*« 

Youra Very 


sincerely f 




















nur\t/\u UI- LUMMhKClAL ECONOMICS 


I N publishing the following letters which have to do with the trip through New England 
ndustrial cities previously mentioned, we do so in the hope that the experience may be 
repeated by request of Chambers of Commerce or of Manufacturers’ Associations in other 
sections during the coming season. The first letter from the Hartford, Conn., Chamber 
of Commerce, is typical of the reception which met our suggestion that that city be included 
in the itinerary. The second from the Stamford, Conn., Chamber indicates the warm recep¬ 
tion which we met in that hustling city. 


OFFICE OF THE SECRETARY 


Hartford Chamber of Commerce, Inc.. 

Har.ford, Connecticut 


n m u i, August 4, 1919. 

Dear Mr. Holley: 

Your favor of July 26 received immediate attention after my return to the city and 1 am glad 
to be able to pledge the cordial co-operation of the Park Department and other municipal authorities in 
Hartford in displaying the educational and industrial film, described at length in your letter. 

We shall be glad to have the display not for one day but for a week, if possible-at least for 

four consecutive days. Will you set date or dates and inform us at once? 

^Vednesday evenings, August 13 and 20 there are band concerts in Colt Park, named in honor 
of Colonel Samuel Colt, founder of the great industry which during the war turned out machine guns 
and automatic pistols and which was among the foremost of the munitions producing plants of the Na¬ 
tion. There is also music at this park every evening where a dancing pavilion attracts hundreds. Yester¬ 
day, Sunday, at least 10,000 persons were in the park. 

Hartford has at least four parks in which the film could be shown to advantage-Colt’s, Eliza¬ 
beth, Pope and Riverside. Colt s attracts the largest crowds always. It is centrally located. Pope is 

in the factory district, ample in space. Elizabeth is in the residential section and the show park of the 

city, containing the Rose Garden pronounced by the American Rose Society the handsomest rose garden 
in the world. Riverside park is in the foreign section and could be relied upon for a crowd. A fifth 
park, which might be used to advantage, is Bushnell, adjacent to the State Capitol and the railroad 
station in the center of the city geographically. 

We feel sure that your program will appeal to Hartford. Upon receipt of your reply giving 
details as to what in your opinion should be projected this office will engage to perfect plans for your 
appearance. 

Very truly yours, 

HARTFORD CHAMBER OF COMMERCE, 

W. L. Mead, Secretary 


The Stamford Chamber of Commerce 

(incorporated) 

Stamford. Connecticut 


Dear Mr. Holley: 


August 13, 1919. 


It is with a great deal of pleasure and satisfaction that I write you this letter which is an in¬ 
formal report of three days’ showing of motion pictures to the people of Stamford, by your Bureau. 

You aroused our enthusiasm in your talk before the Kiwanis Club, at a luncheon given by the 

latter organization, and the results were even greater than we anticipated. 

Early on Thursday evening, August 7th, a crowd of several thousand people assembled at our 

public square, attracted by the notice of the showing in the newspapers and on posters in store windows; 

and by the music of the band so generously provided by the Kiwanis Club. 

An even greater crowd asembled at Halloween Park on Friday evening, the music again being 
supplied by the Kiwanis Club. Not to be outdone, the Manufacturers’ Association contributed a band 
for the Saturday night showing at the same park. 

We were greatly pleased with the selection of pictures shown and that you have a thorough 
knowledge of what the people want to see is evidenced by the fact that there was no diminution of the 
vast crowd up to the end of the final picture. 

We sincerely hope that you will again have occasion to include Stamford on the route of your 
motion picture truck, in the near future. 

Very truly yours, 


STAMFORD CHAMBER OF COMMERCE, 

Elisha Mix, President. 









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The reproductions on this 
and the opposite page show 
the blanks sent to manufac¬ 
turers or employers of 
labor who wish to take ad¬ 
vantage of the Bureau’s 
Film Library, for the 
purpose of showing en¬ 
tertaining and instruc¬ 
tive educational and 
industrial motion pic¬ 
tures to their em¬ 
ployes. There is no 
red tape. The forms 
are merely prepared 
to simplify matters 
for both the sub¬ 
scriber and the 
, Bureau and help 

to lessen letter 
writing and 
eliminate book¬ 
keeping and 
errors. 


'" taWMW " , , «»» l «',%»' .clti'' 1 '’ aa . dT 


#Oj 







f U S ( , 

T ,n * O'* 

r °* r 






:he opposite page are shown repro¬ 
ions of Film Loan Card, Circuit 
ment Blank, Application Blank 
Rules for Borrowing the Bureau’s 
s. A complete set that will en- 
you to share the benefits of 
library will be sent upon ap- 
tion. 

















































— BUREAU OF COMMERCIAL ECONOMICS 


When the greatest governments in the world 
recognize the value of the motion picture in the 
conduct of affairs of state, it seems scarcely neces¬ 
sary to again emphasize their utility or their power. 
That the Bureau s Governmental co-operation is 
not an idle boast is witnessed by the fact that Bu¬ 
reau films are carried free all over the world; they 
are carried in State and Diplomatic pouches; by 
Government couriers and in the entourage of high 
dignitaries. Thus the good work of the Bureau 
is recognized in a truly helpful manner. 


BUREAU OF COMMERCIAL ECONOMICS 



a. Maris Boggs 
dean 


UNITED STATES GOVERNMENT 
REPUBLIC OF FRANCE 
THE BRITISH EMPIRE 
DOMINION OF CANAOA 
COMMONWEALTH OF AUSTRALIA 
UNION OF SOUTH AFRICA 
OOMINION OF NEWFOUNDLAND 
REPUBLIC OF ARGENTINA 
REPUBLIC OF BOLIVIA 
INDIAN EMPIRE 


CO-OPERATING 

REPUBLIC OF CHILI 
REPUBLIC OF CHINA 
PAN AMERICAN UNION 
KINGDOM OF SPAIN 
EMPIRE OF JAPAN 
REPUBLIC OF MEXICO 
REPUBLIC OF NICARAGUA 
PROTECTORATE OF MOROCCO 
FEDERATION OF SWITZERLAND 
THE NETHERLANDS 


OUTCH EAST INDIES 
KINGDOM OF DENMARK 
KINGDOM OF SWEDEN 
REPUBLIC OF COSTA RICA 
REPUBLIC OF URUGUAY 
REPUBLIC OF PERU 
REPUBLIC OF BRAZIL 
REPUBLIC OF SAN SALVADOR 
REPUBLIC OF CUBA 
PAN-PACIFIC UNION 


From - - Francis Holley, Director 
Tc - - WHOM IT MAY CONCERN: 


In presenting the foregoing, it may be interest¬ 
ing to state that the Bureau has in the Banking 
and Currency Committee Room, in the Senate Office 
Building, a perfectly appointed motion picture 
equipment where at frequent intervals during the 
last three sessions of Congress the Bureau dis¬ 
played films dealing with all war conditions at 
the front and war activities at home, and other 
subjects of equal interest. 


The projection room in the Bureau office was con¬ 
stantly in use by officers of the War Department 
and other officials of the Government for review¬ 
ing films of current interest dealing with the 
war, for the purpose of comparison and study. 


There has been an increase rather than a loss 
of interest on the part of these many officials, 
since the signing of the Armistice put an end 
to war activities. Senators and Congressmen, 
Department and foreign government officials 
eagerly view the Bureau'3 showing of pictures 
as a means of keeping in touch with the varied 
activities of the nation therein presented. 


This interest is manifested by the extracts from 
letters which appear on the pages of this book,. 












BUREAU OF COMMERCIAL ECONOMICS 



INTERIOR—STANDARD TRUCK 
Every truck is equipped with an electrical generator, 
a standard size motion picture projector, a field phono¬ 
graph and flood lights with which to light a ten-acre field. 


Insofar as lighting and projection, screen 
and “seating capacity” is concerned, no theatre 
in the world is better equipped to show motion 
pictures to the masses than the Bureau Motion 
Picture Trucks. The equipment for showing 
pictures is standard, as to the seating capacity 
—one truck has shown pictures in the city of 
Washington to 65,000 people in one day. 
(N. B. City Police estimate.) 















































































